Boomerang

Losing customers sucks.

Especially when you're not a huge company.

At Ambiki, we're still small enough that we know many of our customers on a first-name basis. So while we've had very low churn, every loss still hurts.

But as I often remind our team: when you're small, you have to be default positive.

There are a lot of ups and downs in a startup. If you only focus on what's going wrong, you'll miss the moments worth celebrating.

And one of the coolest things that has come out of the little bit of churn we've had is this: Multiple customers have come back.

They left.

They tried something else.

And then they came back.

Of course, you never want to lose a customer. But when someone leaves, sees what else is out there, and chooses to return, that's a big win.