Non-announcement

I hate fundraising announcements.

The last time Ambiki raised money, I told our investors I didn't want to make an announcement about it.

They said okay. So we didn't.

This time around, they suggested we put out a press release to help build credibility and brand awareness. And annoyingly, they made a good point.

Ambiki is growing. Our brand awareness is getting better, but we still have a long way to go. A little extra credibility certainly doesn't hurt.

So here I am. Making a fundraising announcement about how much I hate fundraising announcements.

Don't get me wrong. I'm incredibly grateful to our investors for believing in what we're building at Ambiki. Their support gives us more resources to pursue our mission of helping pediatric therapy practices grow and spend more time doing what they do best: helping kids.

But raising money itself? I just don't see it as something to brag about. It's not a victory.

Anyway, I'm not doing a fundraising announcement. Back to the grind.