Punching up

LinkedIn Guide to Creating, this would be a really helpful signal to add to the company analytics page (and also important for the underlying algorithm 😉).

Reactions per follower gives a much clearer picture of how strongly a company’s content is connecting with its audience.

Ambiki may have the smallest audience in this comparison, but we are punching well above our weight at 15.71% reactions per follower.

That is nearly 8x the next company on the list.

Big shout-out to our marketing team. Audience size matters, but engagement tells you whether you are building something people genuinely care about.

A table titled Reactions per Follower comparing eight companies on LinkedIn, sorted by reactions divided by total followers. Ambiki, marked with a YOU badge, ranks first at 15.71% with 993 followers and 156 reactions. The other companies, their names blacked out and with follower counts ranging from 18,704 to over one million, score between 1.94% and 0.21%.