Royalties

If you want to write a book to make money, you should probably think twice.

But if you want to write a book because of everything else it might unlock? Worth it.

Here are some of the coolest things that have come out of it for me:

• Reconnecting with an old friend. Dirk edited the book.
• Meeting new, interesting people, like David.
• Getting invited on podcasts, which stretched me and forced me to practice new skills.
• Creating new content for LinkedIn, which has helped expand my reach and increase my luck surface area.
• Learning a ton about self-publishing and marketing: audiobooks, KDP, SEO, editorial reviews, ARCs, bylines, and more.
• Crossing a professional bucket list item off the list.
• Creating something I can hand to my kids when they start their careers.
• Clarifying my thinking on product and forcing me to be more disciplined.