Sausage

I love seeing behind the scenes. How the sausage is made.

Jeffrey Holz, who narrated the audiobook version of The Problem-First Method, just posted a really cool Instagram Reel from the recording session.

A screenshot of Jeffrey Holz's Instagram Reel: he sits in a recording booth beneath a studio microphone, with the cover of The Problem-First Method overlaid in the corner. — Jeff in the booth.

There is something surreal about hearing someone else bring your words to life. A book starts as a messy collection of ideas, notes, stories, doubts, edits, more edits, and then even more edits.

And then one day, someone is sitting in a studio reading it out loud.

If you are a product manager, founder, or builder who feels like AI has made your team faster, but you still are not seeing better outcomes, this book is for you.

Speed is great. But only if you are solving the right problem.

You can buy The Problem-First Method on Amazon here.

And check out Jeff's behind-the-scenes video here.