The bottleneck

The cost of building is trending toward zero, faster than it has ever moved in history.

But the total market is not expanding at the same speed.

The real bottleneck has shifted from “can you build it?” to “can you get anyone to care?”

Distribution is happening in an increasingly noisy pool.

More products.
More content.
More competition.

All fighting for the same limited attention.

A hand-drawn chart with cost on the y-axis and time on the x-axis: a blue line labeled 'Cost of Building' drops steeply toward zero while a green line labeled 'Global GDP' rises only gradually.