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Some of the best product strategy lessons are hiding in scenes we already remember.

I love movies and TV shows.

Probably too much.

Some of the clearest examples of problem-first thinking come from scenes we already know by heart.

Moneyball: don't replace the players, replace the production.

Apollo 13: solve the real constraint with what you actually have.

Silicon Valley: sometimes the valuable problem is hiding underneath the product you thought you were building.

Ford v Ferrari: speed doesn't matter if the car can't finish.

The Martian: don't solve the rescue. Solve the next thing that will kill you.

That's really the heart of The Problem-First Method.

Before you build, pitch, automate, redesign, or "AI-enable" anything, slow down long enough to ask: What problem are we actually solving?

Read my full write-up on The Problem-First Method blog: Five Movie and TV Scenes That Explain the Problem-First Method Better Than a Framework.